Honesty isn’t always the best policy!

Have you ever thought what would happen if brands were honest? Well let’s find out…as we know branding is all about creating a good image and customer loyalty but as we know most brands aren’t that honest.  Clif Dickens, who set up “honest.slogans” thought of a creative and fun way to shed some truth on these corporate giants!

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Australia's Student Newspaper, trying to Improve Student Life. We publish articles written by students from across Australia and the world!

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