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Spectators should expect to see an avalanche of colour as clouds of rainbow explosions are unleashed on participants of the 5km Swisse Color Run charity fundraiser on 2 June.
Inspired by the Hindu Holi Festival, participants will pass through a “colour zone” every kilometre and emerge rainbow-coloured from head to toe after being doused in about 3,000 kilograms of coloured powder.
“It’s not a contest, it’s not about the fastest time, but focussed on getting out and about and celebrating life with family and friends. It’s unique in that we attract a very broad audience – from mums with bubs in prams right through to grandparents walking it at their own pace,” Swisse Color Run National Manager Luke Hannan explained.
Paying a visit to the Gold Coast Country Club, the Color Run national tour aims to raise $1 million in charitable contributions this year.
Swisse’s charitable arm Celebrate Life Foundation selected the Ponting Foundation as its local charity partner and beneficiary for Gold Coast.
“One child dying of cancer is one too many with a young and promising life cut too short. The Ponting Foundation is dedicated to doing everything possible to help young Australians and their families beat cancer, ” said former Australian Cricket Captain and Swisse Ambassador Ricky Ponting.
Co-founder of the Ponting Foundation and wife to Ricky, Rianna Ponting revealed that the funds raised would support research projects on children’s health at the National Institute of Integrative Medicine (NIIM).
“The monies raised from this amazing event will be going straight into our partnership with NIIM to undertake some ground breaking research into children’s wellness so we can further reduce the number of children that die each year from cancer.”
Taking part of the race, nine members of Team Ross including Vicki Dobrunz will be walking/running/dancing in memory of her late brother and Gold Coast local Ross Hargreaves, who passed away from brain cancer two years ago.
“The Color Run would have been something he would have loved… anything zany and outrageous – he was a part of.”
To register or to find out when the national tour hits your area, visit www.theswissecolorrun.com.au
Interested volunteers can contact Swisse at email@example.com
Support participants by donating at: http://www.everydayhero.com.au/event/colorrungc2013