What attracts us to blogs?

If you’re a blogger, then you may be curious to know how to attract people to your work. If you’re an avid reader of blogs, then knowing why you are could increase self understanding: it’s win-win for all!
For these insights, someone worked hard to provide the answers and I’m here to give you the gist of those hard-earned findings.

Who performed the research? Chin-Lung Hsu and Judy Chuan Lin did of course!

What answers did they seek? The true motivations behind participation in blogging.

These two curious cats conjured up a model to understand bloggers and their readers which incorporates tech acceptance, knowledge sharing and relevant social influences. The model is premised on the theory of reasoned action, meaning people described by the model must be aware of themselves and make decisions and exhibit behaviours that are thoughtful representations of what they believe and how they think.

A survey was used to collect data about those involved in blogs and statistical analysised were performed to discern just what makes these types tick.

The result? Ease of use and enjoyment turned out to be important factors involved in blogging. Altruism and establishing reputation were the key attitudes held by this population, linked to their blog adoration. Finally, community identification appeared to be the only social influence significant to the group.

The researchers recommend the findings inform effective blogging by prioritising ease of use, reader enjoyment and the reinforcement of a sense of community. For corporate blogs, it is suggested focus must fall on the altruistic and reputation-related dimensions of reader motivations, assuming they want people to get involved.

The study shows that a self-interested rant-fest for self gratification will probably fail, and fast. If you want more readers, write for them. Deliver posts that are accessible and allow for a sense of community.
Build a Utopia and they shall come, in droves.
Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation
Chin-Lung Hsu a, Judy Chuan-Chuan Lin b,*
a Department of Information Management, Da-Yeh University, Changhua, Taiwan, ROC
Online Advocate/Australian Higher Education/Community Health/Youth Mental Health. Follow me on Twitter @writerinsight


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